New York, N.Y., October 18, 2010 – More IT Resources Ltd. (MORE) announced that Pelephone Communications, Ltd. the pioneer of the mobile phone market in Israel serving some 2.8 million subscribers, successfully installed MoreVRP Enterprise virtual resource partitioning software in order to ensure their customers optimal user experience at any given time, when using Pelephone’s value-add content – MUSIX music services, SUPER TV, portals, etc..  MoreVRP enables Pelephone to control system resource allocation in real-time according to their business needs, thus preventing both system crashes and providing 24x7 service availability, especially during the various applications' peak usage hours. This service provides Pelephone subscribers rapid responsiveness, stability and the highest Quality of Service. MoreVRP Enterprise implementation, starting from Proof of Concept through testing to installation in a live production environment, was completed within six weeks.

Sharon Alalouf, Manager of R&D and SW Infrastructures for the Engineering Division of Pelephone, remarked, “Provision of data and other content services comprises the growth engine of every mobile communications company today.  Giving customers high-performance, enjoyable and continuous user experience requires continuous support of the system infrastructure at all hours of the day; now with MoreVRP we can adjust and control our resources to ensure we maintain customer service as our  highest priority.”

MoreVRP Enterprise Edition, based on SOA architecture, meets the needs of large, complex, multi-user enterprise IT systems, offering expanded powerful performance analysis and reporting tools while continuing to deliver MoreVRP’s unique primary functionality of controlling allocation of I/O and CPU resources across transactions to optimize application performance, SW and HW utilization.  To date, Pelephone Engineering installed MoreVRP Enterprise on its DB Cluster Servers running Oracle 10g to drive hundreds of thousands of transactions per day across its OLTP systems and plans to expand the implementation to additional servers in the future.

Eliran Malki, MORE CEO commented, “We are proud to deliver solutions that improve customer experience, raise HW utilization and increase productivity of DBAs and software developers for Pelephone.  Through serving leading communication service providers such as Turkcell, Partner (Orange) and 012 Golden Lines along with leading enterprises in banking and insurance, high-tech and other IT-intensive sectors, More IT has gained broad expertise and experience meeting tough IT challenges and we endeavor to leverage this knowledge to deliver ever more valuable solutions to Pelephone and all our customers across the enterprise IT market.”

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About More IT Resources Ltd (MORE)

More IT Resources Ltd. develops, markets and maintains the innovative MoreVRP Virtual Resource Partitioning software solution. MoreVRP revolutionizes database and IT application resource management by enabling real-time and rules-based optimized resource allocation at the transaction level. Using MoreVRP, leading enterprises across diverse market sectors such as Orange™ (Partner Communications), NICE Systems, VISA C.A.L. and the Generali Group (Insurance) optimize their IT system performance, stability and HW utilization, reduce downtime and ensure high Quality of Service (QoS) for their mission-critical applications. Via strategic partnerships with Oracle, IBM, HP and other IT leaders, as well as through active development of its sales channels and operations, MORE is committed to rapidly developing the value and business potential of MoreVRP. MORE maintains its HQ in NY, resellers across North America, EMEA and Asia-Pacific. Read more at http://www.morevrp.com

About Pelephone:Established in 1986 by Motorola and Tadiran, Pelephone Communications Ltd. is a pioneer in Israel's cellular industry. The company serves close to 2.8 million customers, and has about 4,300 employees.Pelephone operates close to 200 sales and service centers across the country, 13 call centers in Hebrew, Russian and Arabic, and a telephone sales and service center, with 200 employees who have physical or psychological disabilities.In early 2009 Pelephone launched its high-speed GSM network, which operates via  3.75 generation HSPA technology, the GSM path. The new and most advanced  network in the world allows customers to enjoy the cutting edge of cell phone technology in equipment, services, content and conversations of international calls to Israel. Thanks to the world's most advanced network, Pelephone offers its customers a wide range of advanced applications and solutionsPelephone leads the Israel mobile content market in both number of subscribers and in volume of use. Pelephone currently has approximately 1.52 million 3G customers, which constitute 55% of all subscribers.